Applicaa is innovative, market-leading, and passionate about helping schools. I’ve been working in Applicaa for almost 1 year and 4 months. My most significant contribution to Applicaa’s continued growth was by creating, establishing, and growing the Customer Success Team and striving to improve every process for our customers – onboarding, training, ticket resolution, and the Knowledge Base. Bringing the idea for B16+ and seeing it through to market last year, enjoying the success it is having! Contributing ideas and feedback in SLT and always pushing the growth forward.

I have been involved in the Edutech business for nearly 25 years and before then I studied Business Information Technology at Anglia Ruskin University. I have been with Applicaa for over 4 years and during that time I have supported many State and Independent schools and colleges with their Admissions+ MIS integration. I am currently supporting Sixth Form colleges with ApplicaaOne and also just started an exciting new role as a Data Protection Officer at Applicaa.

I’ve worked with the BPO industry and became an Executive Assistant to the CEO before joining Applicaa. I was lucky enough to be hired during the pandemic and have been working here for almost 5 years now. I began working as their Customer Success Manager, where we manually edit the application form to match the school’s paper admissions. In addition, I respond to calls to address and possibly resolve concerns over the phone. I am now responsible for ensuring the accuracy of our data. My job involves sending onboarding information and additional details about behind-the-scenes work that I am unable to share here. My 11 years of work experience have shown that Applicaa is the best employer I have ever worked for. In return, I will always choose this company and will make sure to deliver the best of my work. I am eternally grateful for this family.

I’m responsible for developing our Applicaa digital platforms to serve the needs of parents, students, admin teams, and teachers by working with our product and development teams. Our product team is tasked with listening to customers, understanding their needs, and interpreting this to create powerful product updates that continue to add value to existing and new jobs. I’ve worked closely with our team from our initial version of Admissions+ to transform it into the complete end-to-end platform it is today – enabling our schools to do all things Admissions & Bursary in one place! It’s just really satisfying and enjoyable seeing ideas come to life before your eyes. I love the process of solving challenging problems through intuitive product solutions in a space that has a genuine impact. There is significant room for growth both in the product and also market adoption. It’s such an enjoyable to be on – making Applicaa the number 1 Admissions, Marketing & Onboarding Platform!

Hi! My name is Arnel. I have been with Applicaa for a year and a half now as one of the Support Technicians within the Customer Success Team. My main role is to resolve customer technical issues or queries, recommend solutions, and guide them through features and functionalities. It is great to work here where employees’ hard work and contributions are acknowledged and everyone is treated like a valued family.

An experienced technologist and leader with a passion for continuous improvement and roots in the early days of the web, I have a proven track record in senior leadership roles, building high-performing technology organisations, empowering teams and delivering cutting-edge innovation at a global scale. As an advisor, I have recent experience in a wide range of industries including Fintech, Education, Security, AI & Machine Learning and Industrial Analytics.

Hi, my name is Chris and I’m a Customer Success Manager. I help ensure that schools are set up and have everything they need in place to use the platform successfully. I’m also part of the Support Technician Team who’s responsible for ensuring that support tickets and queries raised by customers are resolved efficiently and quickly as possible and making sure that they get the kind of service experience we want for them. Aside from that, I’m managing the MIS Migration Pipeline to help all schools who wish to change from their current to a new MIS. I’m so grateful that despite being new in the company (less than a year), I’ve been able to wear different hats and now support several processes. It is really a pleasure and honor for me to be working with amazing people, and wonderful and generous Bosses who have the same goal; which is to “Champion Seamless and Smooth School Admissions”.

I am a passionate fullstack developer with a bachelor’s degree from VNU University of Engineering and Technology, having worked in the field since 2012. I joined Applicaa part-time before transitioning to a full-time role in May 2019, and over the years, Applicaa has truly become my second family.

During my time at Applicaa, I have contributed to various A+ projects, including the Cloud MIS Integration, facilitating data transfer to MIS systems like Arbor, Bromcom, and iSams, and the Bursary+ project. Currently, I am focused on a performance improvement project to ensure our server infrastructure’s stability, capable of handling high traffic on Enrolment Day.

My motivation is fueled by the opportunity to grow with Applicaa’s innovative products, helping schools and students navigate their admissions journey with ease and efficiency.

I’m Darmel, a Support Technician for Applicaa. I have 7 years of dynamic experience in talent management. Applicaa has allowed me to seamlessly blend my expertise in dealing with people and technical proficiency to deliver customer assistance and solutions. I am grateful to showcase my adaptability and commitment to continuous learning and delivering exceptional customer experiences. Every challenge is an opportunity for growth.

Applicaa helps schools manage students more efficiently. I’ve noticed that Applicaa is constantly striving to improve the application, with enthusiastic support available to assist schools whenever needed. Having worked at Applicaa, I believe the key factor contributing to its development is my dedication to working hard, building features for the application, and striving to make them as error-free as possible.

As a dedicated team player with over a decade of extensive experience in customer care management, I chose Applicaa because of its great work environment and passion for excellence. I am now part of the Marketing Team, tasked with reaching out to academic institutions, making an impact with our educational technology business, and paving the way to greater innovations.

Hi! My name is Elijah, I am part of the Customer Success Team, and I have been with Applicaa since September 6, 2021. As a Support Technician, my main goal is to keep the customers happy and satisfied with the product by providing accurate resolutions to their issues, giving guidelines and procedures, and showing them how to best utilise them. Applicaa is an ideal company that provides the employee’s a healthy and supportive environment.

My name is Emma, and my journey with Applicaa started in January 2020. Seeking to grow and to contribute both individually and as a team member, I transitioned from a Graphics Web Designer, providing visual elements to the company’s website and marketing activities to a UI/ UX Designer, who helps to turn Applicaa’s software into user-friendly products for our clients. What has kept me at Applicaa for almost 3 years is the opportunity to wear many hats to become proficient in a lot of different kinds of design. I like the variety and freedom, as well as the control I can oversee my designs. I wanted to solve our teacher’s problems and make sure the solution was beautiful. Also, I must say teamwork at Applicaa plays a big part in the company’s success. With many of us working remotely and internationally, I am very proud that we are doing a great job in cross-function collaboration between the Design team, Developers, Product Managers, and Quality Assurance team from initial discovery research and design concept through the execution of interaction and visual design. What a dream team!

Hi, I joined Applicaa as part of Data Team. Together with Dario, we help organize and collate data needed to make sure our products reach as many schools as possible. I love that although I belong to the team whose working only from the background, Applicaa never fails to make us feel and see the importance of the work that we do here. No effort is left unnoticed. Here at Applicaa, we have amazing managers and team members who are dedicated to give their very best. Although we are working remotely and are from different parts of the globe, it is still very clear to us that we all are on a mission to help schools perform their best and give students the best start to their school journey.

Hi, my name is Geoff Corbie. I am a Product Development Manager. I help to influence and define the improvements to Admissions+ for Independent Schools in particular, as well as Bursary+. I have worked in IT and Education all my working life. I joined Applicaa in November 2021. Prior to that, I was working for a large trust of schools that wanted to embrace the vision that Applicaa has and exploit the value that our products offer. I encountered the energy and friendliness of the Applicaa staff firsthand and wanted to be a part of it! Having made the move to the “other side”, I now enjoy the contact I have with school staff and helping them to do their job more efficiently, listening to their ideas and combining them with our own to create better products. It is great being part of a motivated, talented, and forward- thinking team with a common goal to make the best systems for our new and existing customers.

Hello, I’m Guthrie co- founder of Applicaa, with my colleague Tim Dixon, and Managing Director. Tim and I used to work together at Greenford High School in London where he was Head of Sixth Form and we both taught Geography.

While we were working at Greenford High, we realised that each year, like many other schools, Greenford was losing students after Year 11. Many would stay but others would leave to attend local colleges in the area or to move to other Sixth Forms. The harsh reality at that time was that numbers were down 20-30% in Year 12 which of course has a negative impact on school funding. At this critical stage, no school wants to lose students.

My name is Ha, I’m on the Quality Assurance team. I have worked in the Information Technology aspect for more than 4 years and have been working at Applicaa since June 2021. I use my experience and knowledge to ensure the quality of Applicaa product. At Applicaa, I get to work with very friendly people, with a real sense of commitment to the job who are working hard every day to make Applicaa better and better. Hence, I see a positive change every day in Applicaa to become a professional team

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Hi, my name is Happy and I’m a Quality Assurance at Applicaa. I joined Applicaa in September 2021. I have been with the team for more than 1 year working on testing and ensuring the quality of the system, trying to keep it stable, and making some new features to improve it every day. I’m so proud to be a part of Applicaa team and I hope that together we will make it better and better in the future.

I am a seasoned software engineer with over 10 years of experience, I excel in delivering high- quality, performant software throughout the entire product development lifecycle. My passion lies in crafting clean, maintainable, and efficient code, ensuring applications run smoothly and are easy to understand for everyone.

Since 2011, I’ve been consistently impressed by Applicaa’s ability to build great products and foster a thriving global team. I’m thrilled to be part of the Applicaa team, a group of passionate and dedicated individuals, and I’m excited to contribute to our shared success.

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My current position is Head of Windows App at Applicaa, dedicated to Admissions+ application since May 2020. Experiencing more than 9 years with Web & Enterprise Applications, I have gained comprehensive knowledge and expertise in this field to consult the most efficient tech solutions with well-trained business analysis and deployment skills. Before being a software architect, I was honored to be the Leader of the Microsoft Student Partner program (2013-2015) and graduated Bachelor of Engineering at Hanoi University of Science and Technology – the top- notch college in Vietnam (2010 – 2014). I’m in charge of new-function development and UI/UX design for the A+ SIMS App mainly and A+ SIMS Sync App – tech products for Teachers and IT/Data Managers to transfer data between A+ and SIMS. Besides, I’m responsible for supporting any problems in terms of installation, usage, and other computer-related issues in different schools. It’s really an excellent chance for me to experience a global working environment, work directly with other colleagues from various departments and interact with academic organizations for assistance to put A+ into practice, which helps me understand more about the English educational system and people. On the other hand, I have broadened my horizon a lot by testing cutting-edge technologies and applying special features for Edtech products in the developing process.

I am a full-stack web developer since 2012. I joined Applicaa in July 2020 to work on developing, and maintaining application features as well as ensuring the system’s performance and stability. Having been through a few Enrolment weeks, and seeing the application becoming better and better over the years, I have the motivations to help the business to go to the next level.

Hi! My name is Inah. I’m the Marketing Executive & Partnership Manager at Applicaa. I’ve been with Applicaa for 4 years now and was assigned to customer support, customer success, and currently, the marketing team. My job is to provide product updates by sending customer newsletters and increasing our social media and webinar engagement. I’m also creating social graphics for our social media platforms. I enjoy learning new stuff and hanging out with my friends on the weekends.

I am Janine, my role is Regional Sales Manager at Applicaa focusing on the North of the UK reaching out to schools and telling them about the amazing Applicaa platform and how we can make life easier. My career has always been in sales in some very challenging sectors but I love the education sector. My favorite part is talking to people cause I am really good at it. Oh and glitter makes everything better.

Hi, I’m Jaylene, the Finance Manager at Applicaa. I joined the company in May 2021 as a Bookkeeper and Finance Admin Assistant. Since then, my role has evolved significantly, and I now serve as Finance Manager. I have never felt more valued, respected, and supported as an employee than I do here. The immense trust Applicaa places in me motivates me to give my best, consistently aiming to do things right the first time and all the time. One of the aspects I’m most proud of is our impact on shaping young minds for the future. By supporting schools, teachers, and staff through our products, we contribute to something meaningful and lasting.

Before joining Applicaa, I worked as an ESL teacher in Thailand, helping students enhance their English language skills. I choose Applicaa because it aligns with education and technology. My experience as an ESL teacher in Thailand gave me a firsthand understanding of the importance of efficient and streamlined educational processes, and the opportunity to be a part of a dynamic team dedicated to transforming educational administration resonates with me.

Hi! I’m Joyce, one of the Product Support Specialists at Applicaa. I’ve been with the company for a little over a year now assisting schools to ensure a convenient & seamless admissions process. I love meeting with equally lovely & passionate individuals and their dedication & hard work inspire me to always give my absolute best. Having stayed as long as I have, I can honestly say that Applica is the best employer I have ever had. People treat each other with an equal amount of respect, employees’ efforts are recognised, and I truly believe that the product makes life easier for educators.

The pandemic significantly impacted our daily lives, affecting my career as both a teacher for six years and a call centre agent for five. However, my journey took a positive turn when I joined Applicaa, where I’ve been a Technical Analyst in the Customer Success Department for over four years. In my role, I tackle level 2 issues that the support team and Customer Success Managers (CSMs) can’t resolve. I also offer valuable suggestions for workarounds to meet schools’ needs and contribute ideas to improve our system. Additionally, I’m part of the cloud integration working group, where I provide insights for product development. I’ve chosen to stay with Applicaa because the company treats its employees like family and consistently appreciates our efforts. It’s a supportive environment that inspires me to grow and make a difference.

Hello, my name is Katie and I am the Head of Sales at Applicaa. I have been working with UK and International Schools for over 10 years now and joined the Applicaa family back in September 2020. Over the last two years I have helped us grow to over 1000 schools which is largely due to the fantastic products our Dev team have built, the majority of ideas coming directly from schools. The independent schools market is a hugely completive place and our platforms are customisable to help all establishments, whether that be to increase pupil numbers or ensure the right students are coming to your school and getting the help they need. I love being out and about meeting schools and have been lucky to attend a number of conferences already this year, including a fabulous week up in Edinburgh. I hope to see you at an event or on a webinar soon, I will be the one in orange! Katie x

I’m Ninh. In the past, I studied physics at the University, but somehow I fell in love with web development and chose to become a web developer. Learning new languages and technologies is what I am passionate about. I joined Applicaa as a member of the Web Development Team. I’m glad to work here and have a chance to use my knowledge to improve a great product.

Hi, I’m Leovie, the Telephone Support Team Leader from the Success Team. I have been part of the team since March 2022. My role is to ensure that every school gets the best experience and to provide training and guidance for all my schools using the platform. From day one up to the present Applicaa has honed me toward my goals- Yes! This is where you can find self-growth and self- worth.

Hello! I’m Levi Capistrano, Applicaa’s Subscription Manager. I’m tasked to make sure schools can use the A+ / B16+ system at its full potential. I also answer support calls when you dial Applicaa’s number and you need help. At times you may also find me answering emails from tickets that you’ve raised as I can also be assigned to the tech team if need be. I’ve been part of Applicaa since June of this year and I think I’m able to help Applicaa grow as I serve well as an all- around customer service guy who ensures that no process is left unmanned. I’ve grown fond of everyone on the team and everyone is like a family to me, we have each other’s backs and are very glad to be of assistance every time, I think that what’s making me stay, is because it’s not only just work but we’re also able to help schools have an easier time managing students, applications and enrolments.

My name is Lucy Curtis and I am Head of Onboarding, leading our team of Customer Success Managers. I’ve been working here since October 2021 and the time has flown! Every day is different, and I have the pleasure of meeting with a variety of school and Trust staff to help them get the most from their platforms. I’m fortunate to work with a fantastic team, with shared goals and can honestly say I love my job!

My name is Mandy and I work at Applicaa as the Head of HR and Operations. Having been an Admissions+ user from a Sixth Form, I watched the product develop into a platform all schools can highly benefit from. I made the decision to join Applicaa and I have never looked back. Since University my interest has always been in technology and how we can use/develop platforms to streamline processes. Applicaa is the perfect fit for me. The Team here at Applicaa has the great work ethic and we are all true believers in the products. I love being part of the innovation here and adding value to the products with my knowledge and experience to help schools. I can honestly say I am very fortunate to work with such amazing people and for a company that wants to make a difference in schools and help streamline several processes.

Hi, my name is Manelyn and I am the Executive Assistant at Applicaa. I have been with the company for one month. I assist the CEO, COO, and other top-level executives to help them focus on their objectives while I take care of logistical details. Before joining Applicaa, I was an Account Executive at a logistics company in the Philippines. I was responsible for acquiring, managing, and maintaining existing and potential clients. I have a proven track record of achieving sales quotas with a 90% client retention rate. I enjoy working with Applicaa because the employees are very kind and supportive. I finally found a company that provides work-life balance which I’m really looking for the longest time.

Hi! I’m Marianne, a support technician under the Customer Success Team at Applicaa. As a support technician, I am dedicated to providing efficient and reliable technical assistance to users. With a strong background in technology and a passion for problem-solving, I strive to ensure smooth operations and user satisfaction. Overall, as a support technician, my goal is to contribute to the smooth operation of systems and provide exceptional technical support to enhance user experiences and productivity.

Hi! I’m Tess, a Customer Success Manager. Through the years I have gained different skills that helped me reach high level of competencies that will help me with my current role. Here at Applicaa, I felt the overwhelming support from my colleagues and even from the management team. They ensure that we can perform at our best to provide excellent support to different schools. I am grateful to be part of Applicaa, with the same advocacy to genuinely help.

I’m Irvin Go serving as a Customer Success Manager at Applicaa. With a background as a healthcare professional, advocate, and educator, I bring innovation, goal- driven focus, and passion to my role. My journey from CSR to Operations Supervisor has equipped me with valuable skills for fostering strong customer relationships. I’m drawn to Applicaa not only for its cutting-edge solutions but also because of its values and mission, aligning perfectly with my commitment to making a meaningful impact in education.

Hi! I’m Mary Cacho, a Customer Success Manager at Applicaa. I’ve been with the team for over four months, and I’m excited to continue learning and growing in this role while assisting schools in their onboarding process and platform adoption.

My goal is to be their trusted partner, helping them streamline the admissions process. Working at Applicaa has been incredibly rewarding. I’m proud to be part of a company that positively impacts the clients and us employees.

My name is Nicola and I joined the Applicaa Product Team in autumn 2024. I have over 20 years’ experience in marketing and communications – primarily in IT and education – and prior to Applicaa, I was part of an admissions team using Admissions+. I was so impressed with the platform and the efficiency it created for my school, that I made the decision to join Applicaa as a Product Owner. It’s great to be part of such an ambitious team and getting the opportunity to work closely with all different parts of the business – from development and design, to customer success and sales. In my role, I will be helping to implement new features and look forward to speaking to many of you along the way.

I have experience working with both manual and automated testing. Currently, at Applicaa, I contribute to both approaches, focusing on maintaining product quality. I strive to catch and resolve issues efficiently, supporting the team in delivering reliable products to our customers.

Hi, I’m Paul, one of the new Customer Success Managers at Applicaa. In my role, I assist schools in setting up their platforms, ensuring they get the best experience and achieve their admissions goals. Although I’ve only been here for a few months, I find my work very fulfilling, and I’m grateful to be part of an incredible team that supports and cares for each other and shows great dedication to our customers.

My name is Paul and I am a Technical Support Team Leader, within the Success team. I’ve been working here for more than a year now and I enjoy helping the schools with their issues by giving guidelines and procedures on how to resolve them. It’s great to be part of the team as we always help each other when it comes to giving a resolution to the school and was able to share my own ideas that may help the team. I would say that I’m very fortunate when it comes to our team with amazing people to get easy along with.

Hello, my name is Phong Vu, and I work with Applicaa as a Product Designer. I have worked for the organization since April 2022. Since I began working at Applicaa, I have had the excellent opportunity to improve the user experience by changing the website and the platform’s design. The supportive and cooperative atmosphere at Applicaa is one of the aspects of my job that I value and am proud of.

Lucky I am to be one of the first employees when Applicaa has started. I began to work here back in 2017. Started off as a data entry role and now as a Customer Support. For more than 5 years, I have been helping customers with their queries, resolve issues and guiding them on how to use the system and how to best utilise it. Applicaa is the best employer, the management appreciate efforts, employees feel valued and respected.

Before joining Applicaa, I enjoyed a fulfilling career as a graphic designer, honing my creativity and attention to detail. Transitioning to Applicaa, I began my journey as a Data Entry Specialist, and have since advanced to the role of Support Technician for Independent Schools. Despite being relatively new to the company, I am quickly developing a deep appreciation for our diverse, passionate, and dedicated work culture.

My name is Sang. I’m a full-stack web developer, graduating from university with a Bachelor’s degree in Software Engineering. I have been working at Applicaa since April 2021. Before joining Applicaa, I worked for a company developing products for Japanese customers. I’d love to use my knowledge and experience to help people solve their needs.

For me, Applicaa is more than just a company—it’s a family where we work and celebrate together. Applicaa has provided not only an ideal work environment but also the chance to connect with amazing, kind people. I’ve been part of this journey for nearly four and a half years. Contributing to the development of the Applicaa Enrolment App, SIMS Sync, and the Applicaa SIMS App, which enable schools to seamlessly import student data into their MIS systems with speed and accuracy, has been a rewarding legacy and one of my most meaningful contributions to Applicaa’s growth.

Hi, I am Thao from the QA team. I joined the Applicaa team in August 2023. I’m glad to be a member of our team and hope to bring Applicaa further and strengthen together.

I am Thien and I am in the Web Development Team, I have a Bachelor of Mathematics and Informatics degree from Ha Noi University of Science, I joined Applicaa as a web developer, helping teachers to solve issues with the system, providing them with exceptional customer experiences.

Hello, my name is Tony Lockwood, and I am the Chair of Applicaa. I was a teacher for 16 years in the state sector. I became a Head of Science in a secondary school in Nottinghamshire and thoroughly enjoyed my time in school. What led you to a career in teaching? I decided to go into teaching because I had a good experience at school myself and particularly enjoyed a range of extra-curricular activities. I decided I wanted to give something back to my own local community and work with young people. During my teaching career, what inspired me most was the feeling that everyone had a chance to make something of their life and that I could try and help to bring that about and to help young people to realise their dreams. Read More

My name is Trung Nguyen. I am a full-stack web developer since 2012. I joined Applicaa in June 2019 to work on developing and maintaining application features. I have previously worked in many technology companies, almost Japanese companies with the same position. And I am proud to be a member of Applicaa, it is not only a company but also a family. Our first slogan is “Paperless!”, and we did it. We are now transforming school applications with our powerful cloud-based CRM for schools and colleges, used by 1000 schools.

Hi, my name is Victor, and I’m a Support Technician. My role is to support schools by answering their queries via email and phone calls. I’ve been in the BPO industry for 9 years, where I’ve honed my skills in assisting customers and effectively addressing their queries. What I love about working at Applica is that I’ve found a company that values work-life balance and prioritizes the well- being of its employees. The team is amazing and really easy to work with.

I’m Vince Lara, and I am a Customer Success Manager at Applicaa. My primary responsibility is to foster long-term relationships with state schools by assisting them in onboarding with our system to ensure a successful start. I provide guidance throughout the admission and enrollment processes to ensure schools are fully satisfied with their purchase.

My role as a Customer Success Manager at Applicaa has allowed me to discover my true passion: training others and facilitating effective two-way communication to prevent misunderstandings. I am enthusiastic about meeting educators and staff daily, offering them valuable insights into our system. I am indeed fortunate to be working with awesome people.

Hello, I am Will Conolly. Having spent 13 years working in a secondary school fulfilling a number of different roles including PE Teacher, House Master and Assistant Principal, I began working for Applicaa in the summer of 2023. I had become aware of Applicaa and their products as the school I was working at had just started to use Admissions+. It struck me how this product would streamline and improve our admissions processes, which I had been heavily involved in for a number of years. It is great to be able to work for a company who not only have fantastic products, but one which positively impacts school life for both students and staff, cutting down on unnecessary workload so that student outcomes can be prioritised.